Wild. Pacific. Frozen at sea.

Seafood that's wild-caught, not farmed.

Most seafood in Canadian grocery stores is farmed, air-flown, and thawed-then-refrozen by the time it reaches your plate.

Most seafood in Canadian grocery stores is farmed, air-flown, and thawed-then-refrozen by the time it reaches your plate. Ours isn't. Every fillet in this collection is wild-caught off the Pacific coast and frozen at sea — meaning the cold chain starts on the boat, within hours of the catch, before the fish ever sees a dock. Sockeye salmon and Pacific cod, sourced through Organic Ocean in Vancouver and Ocean Wise certified for sustainability. The difference in texture and flavour is immediate.

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Most seafood in Canadian grocery stores is farmed, air-flown, and thawed-then-refrozen by the time it reaches your plate. Ours isn't. Every fillet in this collection is wild-caught off the Pacific coast and frozen at sea — meaning the cold chain starts on the boat, within hours of the catch, before the fish ever sees a dock. Sockeye salmon and Pacific cod, sourced through Organic Ocean in Vancouver and Ocean Wise certified for sustainability. The difference in texture and flavour is immediate.